The
following steps will help get your own NGO up and running:
Step
1: Test the waters.
Many
new activists are ready to commit their lives to “the cause.” Some are even
willing to die for it. Most of these enthusiastic newbie are nowhere to be
found a few months later.
There’s
no need to turn down the volume of your enthusiasm, but before starting your
own NGO, consider joining one that does similar work for a while.
If
starting your own NGO really is right for you, the experience of working for an
established NGO will only strengthen your resolve and direct your passion.
Maybe
you’ll find that NGOs are not your life calling after all. Better to learn that
early on, before making a big commitment.
Step
2: Start on the right foot.
“The
leader’s main job is to make themselves obsolete.” –Lao
Tsu
Becoming
obsolete should be the fundamental goal of all NGOs. You must constantly strive
to work yourself out of a job.
Becoming
obsolete works on two levels. In terms of your personal involvement, you should
build the NGO to the point where it can function independently of your
leadership. The long term goal of your NGO should be to solve a problem and
thereby become unnecessary.
Step
3: Clarify your goals.
Set
clear and achievable goals for yourself and the NGO.
“Ending
world hunger” is a great goal and looks good on your NGO’s t-shirt, but it’s
not a problem you can seriously hope to solve.
Finding
a niche is good place to start. Positive change usually comes from picking
something small, doing it well and following through.
Step
4: Make an action plan.
A plan
of action is your chance to make an NGO effective, address any potential negative
impacts and make sure your NGO will attract donors and volunteers.
Make
sure you are able to follow through with what you start. Think hard about your
action plan. Hard work is important, but hard work without a good plan is a
waste of time and money.
Step
5: Make a website
It’s
never too early to make a website for your NGO. A good website helps you to
spread the word, attract volunteers, secure funding and establish a
professional appearance. An interactive website can also minimize your need for
meetings and micro managing.
Attention
spans on the web are very short. Be clear and concise.
Be
sure to make an online
profile for your NGO at Matador, where you can tap into
a network of thousands of potential donors and volunteers.
Some
hosting companies give free hosting to NGO sites. Ask around.
Step
6: Get in the know.
Local
knowledge is indispensable to every NGO. Even if you grew up in the city where
you want to start an NGO, you still need to research and make contacts. Making
solid local contacts and understanding the locals’ worldview is especially
important if you want to work in a foreign culture.
Good
use of local knowledge can really make an NGO effective. Without local
knowledge, you may do more harm than good.
Step
7: Assess your NGO’s financial needs.
Money,
when it does come, usually requires great amounts of paperwork and sometimes
has strings attached. The quality of the work and NGO does and the amount of
its funding are often inversely related. That is to say, the NGOs with less
money do better work per hour and dollar spent. The crucial point is to to minimize
your NGO’s need for money.
That
said, money can be really helpful sometimes. Here’s how to get it. Filing for
501c (official non profit) status is a pain and involves costly lawyer fees. No
need to waste your efforts there.
Get an
established NGO to accept you under its umbrella. Tax deductible donations and
grants will go to them, care of your NGO. Setting up this arrangement could be
as easy as a 30 minute talk with your local peace center.
Now
you are ready to ask for money from businesses, grant foundations, and
governments. A is a quick and easy way to accept donations from visitors
to your website.
Step
8: Network, network, network.
Make
friends with people and organizations doing similar work so that you can learn
from their successes and mistakes. Networking also helps you to know when to
team up and when to divide your efforts for maximum effectiveness. The links
below are good places to start networking:
Step
9: Find balance.
Be
realistic about how much time you want to give to your NGO. Taking on projects
beyond your comfortable limits won’t yield much benefit in the long run.
You
are worth more to your NGO as a part time activist for 5-20 years than letting
your passionate burn out in two years. Finding balance between work and
personal life is key to success.
Step
10: Re-evaluate everything.
Take a
step back and look at what you have done and where it is all headed. Take joy
in what you have accomplished, but also make sure your NGO is not becoming self
aggrandizing.
How
much time, effort and money are being spent on the NGO itself? This is the
biggest problem facing all organizations, non-governmental or otherwise.
Your
own awareness is the best tool to avoid over-emphasizing the NGO to the
detriment of the cause, but don’t hesitate to ask someone from outside of your
NGO for an evaluation.
With
constant awareness, you can keep your focus and resources flowing to your
original goals.
Conclusions
Any
volunteer experience can be rewarding. Starting your own NGO can make you feel
totally fulfilled.
You
will learn and grow as an individual and receive a profound sense of
satisfaction not easily found in modern life.
I hope
my insights, experiences and mistakes were of benefit. If you have any
questions or comments please post them in the comments and I’ll be happy to
reply.
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